Month: August 2017

Without a doubt the BRIC countries (Brazil, Russia, India and China) – four of the world’s largest emerging economies, have massive economic and investment potential, especially within the technology industry. According to Euromonitor International if the BRIC countries are able to maintain their current growth rate, the combined economies of these four global powerhouses could be worth more in US dollar terms than the G6 (Germany, France, Italy, Japan, UK and the US) by 2041. Both the Gross Domestic Product (GDP) and the Personal Disposable Income (PDI) have developed exponentially among the BRIC nations over the last decade. This growth has fueled numerous Public-Private Partnerships (PPP) across each country making Foreign Direct Investments (FDI) a formidable business venture for any major corporations. PPP deals can often be complex, financially demanding and extremely time consuming with projects lasting several years. However, under the right economic conditions and proper business strategy, they … Read More

America, land of “free-enterprise” has millions of companies in its market. The metropolitan statistical area of Houston, Texas in fact has over 600,000 businesses, most employing from 2 to 10 employees. As companies grow in the number of people they employ, fewer and fewer companies surround them. Most companies never grow beyond the smallest group size for many reasons. Some companies grow to become the target of the competition or the “model” on which the smarter more savvy managers base their practices to achieve “best of class” status in their industry or market. Wal*Mart has certainly earned its position at the pinnacle of American business and global retail dominance.

Founded by a retailer named Sam Walton with his brother in 1962, Wal*Mart has become that company to watch and emulate in the twenty first century. Walton, a “Ben Franklin” franchisee between 1945 and 1962 collaborated with his brother Bud Walton … Read More

Social Media is the life and soul of today’s human populace. Obviously, with the amount of interest it holds in an average human’s life, the trends involved with it affects every individual who is in business or otherwise. Gone are the days where social media was just a tool for personal gratification, today, it’s a centre where millions of businesses occur. Almost every company has stepped into Social Media Marketing, not only for promotion, but to create brand awareness for their products and services. The impact an Online Presence can have on a company’s reputation is rather powerful since it is an open channel where customers can announce their views about your business and products. So let’s check out what is hot in 2016 on the social media front:

1. The Videos Rage

Live Streaming Videos are all the rage these days. In this instant world, people like to view … Read More

Introduction

Report writing is a time consuming business so it is a great shame if, having devoted all that time to writing your report, the quality is such that hardly anyone can be bothered to read it. Quite frankly, most report readers do not actually read all the report; they are too short of time. You might as well know it and accept it — that is normal. They only read the parts that interest them. Frequently these are the summary, the conclusions and recommendations.

Of course, some readers do need all the details you so carefully included, they are specialists, but most do not. Most readers just need two things: that the information they want is where they expect it to be so they can find it, and that it is written clearly so that they can understand it.

It is similar to reading a newspaper. You expect the … Read More

Most companies develop action plans for what they consider the nuts-and-bolts part of their business, including production, sales, distribution, etc.  It’s surprising how few companies automatically throw marketing into that mix.   This is particularly true when it comes to small or mid-sized companies.  Many entrepreneurs and business owners think of marketing as an extra, an afterthought, something to focus on when there is extra money to spend on incidentals.    The truth is that for a company to be successful (first and foremost) marketing matters.  It is a business essential.  The question should never be if a company should market, but how.

 

The good news is that businesses now have more options than ever.  It used to be that direct marketing, traditional advertising and PR, were the holy trinity in marketing.  Along with some basic grassroots guerrilla approaches, those three were considered the only viable options.  The internet has changed everything.  … Read More