1.0 What is a brand?
Brands can be defined in two ways. Firstly, a brand can be an identification or a mark that differentiates one business from another (through a name or a logo, for example). Secondly, a brand symbolises how people think about your business.Building a brand helps customers in their decision-making, creating a perceived knowledge of what they are going to buy – before they buy it. Brands are based on three related criteria.
Confidence in a business, product or service doing exactly what the customer already believes it will do. For example, a 24-hour convenience store brand can be based on customers’ confidence that it will be open, whatever the time of day or night.The emotional response of the customer to purchasing a product or service. For example, a clothing retailer can create a brand based around making its customers feel good about what they wear, how … Read More
Whether you offer your own home-made cosmetics, sell cosmetics or a large franchise, or run a cosmetics retail store, a skilled marketing strategy is way to create a winning business. A winning marketing strategy can quickly increase your business and your customers reach if done correctly. Find out some of the best marketing strategies that a cosmetics business can implement to increase business.
Establish your cosmetics business online to provide potential customers a resource to learn more about what your cosmetics line offers. Customers are very sensitive to the ingredients used in cosmetics, the testing that’s performed, and how certain products benefit the skin. A company website is a great opportunity to showcase the products you sell, special promotions on brands and serums, and the background of your cosmetics business. Offering a transparent business is the best way to bring respect to your product lines and business. Once … Read More
Dubai is one among the other seven Emirates city; it is a cosmopolitan city with a diverse blend of culture. It is a home to a large number of expatriate population. As the globally renowned companies have based themselves in Dubai, the city has become a perfect platform to launch as well as promote services. With a superior infrastructure and world-class business practices, Dubai is voted as one of the easiest cities to start a new business because of its growing IT services.
The drastic changes in the business sectors of Dubai have attracted many IT firms, and most of the successful IT Companies have chosen Dubai as its headquarters. The city targets on the growth of information and technology, and this led to the foundation of Dubai Silicon Oasis and Dubai Internet City. Dubai has emerged as a regional hub for IT. It is the perfect location and is … Read More
It is often said, “Customers go where they are wanted and stay where they are appreciated.” When businesses lose customers, they typically assume it was related to price, a new competitor or even the brother-in-law who now does what you do. Yet research has shown that over 65% of customer leave because of perceived indifference — they just don’t think you care.
So how much time and money do you invest in retaining and building relationships with your current customers? Now compare this to the resources you spend attracting new customers? Are you surprised?
Don’t get me wrong, new customers are the lifeblood of most businesses. But, if your new customers simply replace those you lose, it’s costing you a lot! Losing customers can drastically affect your reputation, credibility, referrals, sales, and profits.
7 Ways To Retain Your Valued Customers
Never assume you know what customers want – ask them!… Read More
Starting a business is exciting and comes with visions of freedom, money, and all the perks of owning a successful business. The excitement propels us into goal setting sessions, online research for blogs and websites platforms, and reading stories of other successful entrepreneurs that started out with the bare bones as we will. These stories tell tales of success and money out there just waiting for us if we would just believe. The reality is, yes the business is out there for the taking, but it will take a lot of hard work and patience to reach the level of freedom, perks and money that we dream and read about. So how do we manage our expectations and display patience as we grow our business?
Look Before You Leap. How do you look before leaping? A business plan! One that lays out your mission, your financial leap required, how you … Read More