Website Design – What Makes It So Good?
Whenever you work on a new website for a business no matter what its size is, it is very important to know that a good website is what will keep them from coming back. On the other hand, you should not disregard the fact that it varies on individual preferences on knowing what makes it good. Some may put importance on its appearance while others go for its strong usability. If you’ll be able to meet all criteria for what’s deemed important to website design, then expect yours to be great.
Number 1. Appearance – one sure fire way to turn away people is by making your website to look too flashy or dull. Being able to strike a balance between a site that looks boring and too fancy is the key in unlocking the best website design actually.
If you wish to draw in emotional attachment from people in your site, then learn how to use colors effectively as it can significantly improve their willingness to make transactions on your page. You may not believe it, the psychology of colors has been proven to be very effective and thus, it is used widely by professional website designers in an effort to manipulate message to its visitors. The design must not look confusing or too complex but instead, it needs to resemble the business and to what services and/or products you offer.
Number 2. Website purpose – before you start working on website development, you’ll need to set the objectives and ask yourself on how you want your visitors to benefit from your site. The website’s content must be kept updated regularly and mind you as it’s very easy to tell whether or not a website has been updated. This is going to negatively reflect on the business since the homepage works like a resume. You want the content of your site as well to reflect the main objective and to what it is that you’re trying to do.
Number 3. Usability – due to the reason that the internet has provided us with great amount of information, it is quite hard to grasp other people’s interest and attention and make them stay on your page for long. For any website visitor, among the biggest turn offs is poor visibility. This is exactly the reason on why there are countless of web designer and developers who make sure that the site they’re working on is navigable and user friendly.
Try talking to a web developer regarding the design of your website and they’ll tell you that it shouldn’t take more 4 clicks to reach a specific section of your page. So what professionals do is to ensure that it only takes no more than 2 clicks to reach the designated section.
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