Experiential marketing, also known as engagement marketing is a kind of marketing strategy where the consumers are directly invited to participate in the making and evolution of a brand. In this sort of marketing, the consumer will be on the ground and he will interact with the manufacturers and give their views and suggestions on how a brand can be made better.
For you to have a successful experiential marketing event, you will require the services of a WiFi internet provider such as Trade Show Internet. The TradeShowInternet’s temporary 4g internet WiFi will come in handy to help your event attendees to register, give their views and even participate in the marketing event through the internet connection.
The fact that an experiential marketing event is an interactive one means that you will have to offer your event attendees the most reliable internet connection for their interaction with your company to … Read More
When it comes to corporate clients, nothing says I appreciate your business more than a free gift. After all, if it were not for them, you would not have any business Corporate clients are essential for the success of your business and should never be taken lightly. According to an article, a great way to show how much you appreciate them is a gift accompanied with a personal note. If you seek happy business relationships than gifting is key. From corporate gifting and employee recognition; happy and successful business relationships come as a result of you making a little extra effort. Everybody likes getting gifts so why not give something thoughtful to your corporate client. Some ideas for corporate client gifts include: books, e-readers, 3D pen, fruit baskets, paperweight, membership or subscription, business card holder, bottle of wine, gift cards, pet-related gifts, sticky note holder, a personalized notepad, or … Read More
Nearly a decade after the economic crisis of 2008, you would think that the situation for small business owners would be improving – but you would be wrong. While steps have been taken to try to improve small business lending, the majority of entrepreneurs still struggle to secure the cash they need to start, grow and expand their business venture. In truth, banks have moved from being community-focused to being Fed-focused. Small business lending is simply not a priority.
In general, most small businesses seek loans of less than $100,000. However, bigger loans are more profitable for banks, so they prefer to underwrite larger loans (small loans cost the same to underwrite as large ones). In addition to less small business loans being available, the financial crisis of 2008 also led to tighter credit requirements and heavier terms. As a result, around 80 percent of small business owners who apply … Read More
With all the business education you can find today with just the click of a mouse, I am still amazed at some of the unrealistic expectations people have when it comes to product sourcing. Those who have chosen product marketing as a business model are naively under the impression that most wholesale suppliers will be able to provide them with just about any popular retail product, affordable to them at any price. Reality, however, always seems to get in the way of our ideals. Most current, in vogue, branded merchandise usually have restrictions on the way it is distributed. For example, LV Handbags are never sold “wholesale to the public”, or to just anyone who has a resale certificate. And while there are exceptions, you will never see too many “half off” sales of Louis Vuitton Handbags even at the retail level.
In addition, unsold inventory is not passed along … Read More
Business has no time for long or fuzzy words. Effective business correspondence is built on tight writing which depends on few, but hard-hitting words. Every word must convey a precise meaning that is understood in the same way by writer and reader. Use your thesaurus to replace long words with shorter, crisper ones.
Whether you are writing a prospecting letter or a report, a follow-up letter or a proposal, use the shortest, simplest word you can find to convey the meaning you want. Whether you are writing up, out or down, choose appropriate replacements for the cold and pretentious business expressions of the past. Eliminate the junk like: attached herewith please find. Instead, say exactly what you mean: I am attaching this for you. Use ordinary, everyday English–I call it shirtsleeve English–for real results.
Simplicity makes reading easy–and professional writers know that business readers want a quick, easy read. In … Read More