Companies began to cooperate to minimize negative effects of pollution and require environmental responsibility. Agreements and international cooperative action have been able to police and prosecute offenders of reasonable standards of emissions.
It is possible to merge economic interests with environmental interests, but the economic thinking dominates and guides the majority of governments is that everything must submit to it and that the ecology is external to the economy. Humans are only part of the nature of business, so the economy should be seen as part of ecology.
Environmental issues should be considered one of the most important challenges that face the business world in this first decade of the millennium. Companies should take forward this issue of fundamental importance, acting promptly and a proactive stance instead of abandoning a reactive posture.
In environmental awareness is necessary to educate and implant the the concept of environment as a partner and not as a limit to economic activities.
Companies that do not understand this new relationship of forces which destiny is to disappear, because the more the citizen behave as a consumer of ideas and political attitudes, higher pressure occurs on the crucial issue. This awareness was the perception that it is necessary to increase the profit, but now with the vision of welfare, without harming the environment, educating the consumer in some way to improve the environmental situation.
For radical protectionist, especially in developing countries, the key to growth was to accelerate the increase of rents by adopting appropriate environmental policies.
It appears the search for quality and more focused now on the side of environmental liability company, the Environmental Quality. The environmental quality is the care requirements of physical, chemical, biological, social, economic and technological developments to ensure the environmental stability of relationships in the ecosystem in which the activities are part of the organization.
The total quality is the tool capable of taking care of the production process by reducing the raw material used to produce by a smaller amount of waste.
To evaluate the industry’s ability to respond to the waste problem and effectively contribute to improving the environment and environmental quality, all the measures and procedures are clearly defined and properly implemented to reduce and control the impacts brought by a business on the environment. The action should cover the Environmental to the effective removal of generated waste.
Environmental Quality is the requirements of a physical, chemical, biological, social, economic and technological development to ensure the environmental stability of relationships in the ecosystem in which the activities are part of the organization.
The search for an environmental success of the eco-efficiency, leads us back to a condition known to sustainability: the awareness.
Ethical principles are excellent ways for a human organization more sustainable, since it was global and locally charged and there was strong support for a global paradigm shift, there is also a political will and action, based on public opinion well informed.
It is understood that the process of globalization, the concept of citizenship has become a universal value and ecological ethics a matter of love, care, and involved in this vision of consolidating the engine are ethical individuals.
The more consumers are conscious and firms in their requirements for production and commercial companies, there will be fewer spaces for unethical positions in the corporate world. Businesses have the role to contribute to the social consensus, through a sustainable business practice, which means change of values and orientation in their system, seeing the preservation of the environment.
With an agreed legislation and weak enforcement still did have effects through a more significant progress to reduce pollution from the industry, while its liquid and solid wastes that pollute the water are added to the sewer urban and agricultural activities, the sectors have not yet expressed significantly since the initiative that the government crawl irrelevant in campaigns before the urgency that is happening.
The concern of companies with environmental issues, although limited and inadequate, is of fundamental importance, however, is far from ideal as far as the question does not arise as isolated, but necessarily connected with social and cultural issues.
Certification represents an environmental concern especially for the sectors that deal with matching up the measures provided for in existing legislation. However, for many enterprises the environmental certification is as a mechanism for marketing, adapting to new times and pressure from environmental activists. While this side of the certificates other forms of pollution of the environment remains intact.
The democratization of social action when it comes to performance of the economy is contradictory. On one side the closer the citizen is the sphere of decision making, greater opportunities for social control, on the other hand, we are following a process of growth of business monopolies and corporations that pull local decisions.
This is a paradox of democracy, environmental control, preservation of biodiversity, environmental education for businesses. The rationality of the system of short and long term means in the area and destruction of natural resources, revealing the bias of un – sustainability, since all of nature is to be understood as natural assets for purposes of private appropriation.
The insanity that affronts our natural wealth is unthinkable, the economic vision of nature, the concentration of income and the domain of scientific knowledge. For that we need more awareness that it is necessary to break with the lack of human sensitivity, lead to understanding and finding that human dignity is in all living conditions in society and the reason to turn over everything in consumables for obtaining profit .