Tips to create the best
Business cards are very important marketing tools and any serious business should consider creating the most suitable ones for the business. When it comes to the cards, a professional look is what matters most. The best cards are those that are attractive enough to the eyes without necessarily being overly done especially with included text and graphics. But to make luxury premium business cards that are unique, you need to think beyond the name and logo to display. There are so many paper options and printing options you can think along to come up with the most professional and luxury business cards. Below are helpful tips that will make it possible for you to create unique, premium ones.
Tip 1 Choose the best paper stock
The quality usually will depend on the paper stock that you select. Some of the most suitable finishes include silk laminated, suede velvet laminates, gloss or matte laminated and you can also go for uncoated. Each of the paper options comes with pros and cons and it would be very important to consider them before making the final decision for the cards. You should also think about paper thickness in relation to the final card you want.
Tip 2 Consider embossing effect
One of the best ways of making your business cards stand out is by considering embossing for given texts and graphics. Embossing simply produces raised effect on selected areas of the card. A raised and recessed die is used to achieve this effect giving a pattern that is raised against the background. You can use such technique for your logo or business name.
Tip 3 Try out debossing
Instead of raising selected areas like it is the case by embossing, debossing forces paper material down the surface. This means that the debossed pattern or text will be recessed into paper surface giving a pleasant look in the end. It is an effect that best suits thicker paper stocks because of the deeper impressions it offers.
Tip 4 Color or paint card edges
Color edging is not something most people think about when creating business cards yet it is an effect that can make your cards stand out. You can match the edge colors to your brand colors or choose contrasting colors that do not steal the professionalism off the cards. You can create an interesting twist to your business cards by trying metallic colors like copper, silver and gold that have a luxurious feel to them or fluorescent colors that are exciting and fun.
Tip 5 Die cut your business cards
This is another very unique approach to premium business cards. Die cutting is the process where paper stock is cut to specific shapes with the help of a cutting die. Usually the paper will be placed on a flat surface with backing for support and then the desired die is pressed on to cut as desired. If you choose to die cut, ensure you choose shapes that look professionally unique.
Tip 6 – Try Foil stamping
This is probably the most popular finishing for luxury business cards. Foil stamping is application of metallic foil or pigment to paper before a heated die is stamped on making it stick to surface, leaving die design on the paper in elegant metallic finish. You can choose different colors for the stamping.