With all the business education you can find today with just the click of a mouse, I am still amazed at some of the unrealistic expectations people have when it comes to product sourcing. Those who have chosen product marketing as a business model are naively under the impression that most wholesale suppliers will be able to provide them with just about any popular retail product, affordable to them at any price. Reality, however, always seems to get in the way of our ideals. Most current, in vogue, branded merchandise usually have restrictions on the way it is distributed. For example, LV Handbags are never sold “wholesale to the public”, or to just anyone who has a resale certificate. And while there are exceptions, you will never see too many “half off” sales of Louis Vuitton Handbags even at the retail level.
In addition, unsold inventory is not passed along … Read More