With all the business education you can find today with just the click of a mouse, I am still amazed at some of the unrealistic expectations people have when it comes to product sourcing. Those who have chosen product marketing as a business model are naively under the impression that most wholesale suppliers will be able to provide them with just about any popular retail product, affordable to them at any price. Reality, however, always seems to get in the way of our ideals. Most current, in vogue, branded merchandise usually have restrictions on the way it is distributed. For example, LV Handbags are never sold “wholesale to the public”, or to just anyone who has a resale certificate. And while there are exceptions, you will never see too many “half off” sales of Louis Vuitton Handbags even at the retail level.
In addition, unsold inventory is not passed along … Read More
Business has no time for long or fuzzy words. Effective business correspondence is built on tight writing which depends on few, but hard-hitting words. Every word must convey a precise meaning that is understood in the same way by writer and reader. Use your thesaurus to replace long words with shorter, crisper ones.
Whether you are writing a prospecting letter or a report, a follow-up letter or a proposal, use the shortest, simplest word you can find to convey the meaning you want. Whether you are writing up, out or down, choose appropriate replacements for the cold and pretentious business expressions of the past. Eliminate the junk like: attached herewith please find. Instead, say exactly what you mean: I am attaching this for you. Use ordinary, everyday English–I call it shirtsleeve English–for real results.
Simplicity makes reading easy–and professional writers know that business readers want a quick, easy read. In … Read More
Human Resource Information Systems
The purpose of this paper is to identify other companies who have faced similar human resources issues in regards to information technology. Through benchmarking different companies we can learn how other companies have handled certain human resources issues related to information technology, information systems, new technology, and data security. An overall analysis has been completed using research on IBM Europe, Ameriprise Financial, Terasen Pipelines, Shaw’s Supermarkets, CS Stars LLC, IBM, WORKSource Inc., and Toshiba America Medical Systems, Inc. This paper also includes eight synopses of companies facing similar issue to those in the reading.
With the changing world and constant new technology that is available, managers need to be aware of the technology that will increase effectiveness in their company. Human resource information systems (HRIS) have increasingly transformed since it was first introduced at General Electric in the 1950s. HRIS has gone from a … Read More
1.0 What is a brand?
Brands can be defined in two ways. Firstly, a brand can be an identification or a mark that differentiates one business from another (through a name or a logo, for example). Secondly, a brand symbolises how people think about your business.Building a brand helps customers in their decision-making, creating a perceived knowledge of what they are going to buy – before they buy it. Brands are based on three related criteria.
Confidence in a business, product or service doing exactly what the customer already believes it will do. For example, a 24-hour convenience store brand can be based on customers’ confidence that it will be open, whatever the time of day or night.The emotional response of the customer to purchasing a product or service. For example, a clothing retailer can create a brand based around making its customers feel good about what they wear, how … Read More
Whether you offer your own home-made cosmetics, sell cosmetics or a large franchise, or run a cosmetics retail store, a skilled marketing strategy is way to create a winning business. A winning marketing strategy can quickly increase your business and your customers reach if done correctly. Find out some of the best marketing strategies that a cosmetics business can implement to increase business.
Establish your cosmetics business online to provide potential customers a resource to learn more about what your cosmetics line offers. Customers are very sensitive to the ingredients used in cosmetics, the testing that’s performed, and how certain products benefit the skin. A company website is a great opportunity to showcase the products you sell, special promotions on brands and serums, and the background of your cosmetics business. Offering a transparent business is the best way to bring respect to your product lines and business. Once … Read More