Want to write a newsletter? There are three main types of newsletters in this publication, each one with content and features that are tailored to their specific audiences.
The Company Newsletter
Many offices have a company newsletter, which they use to keep employees abreast about new information and developments about the business. Done right (and proofed with a good copywriting software), they help employees come up with a sense of shared purpose, helping build morale.
What kinds of things find their way into company newsletters? The range of content includes news, profiles and features that celebrate both the business and their employees, along with the larger industry they belong to, their partners and other related topics.
The Consumer Newsletter
Ever bought a product signed some forms and suddenly began receiving newsletters in the mail? Chances are, you signed up for a consumer newsletter, a publication put out by companies intended specifically for their current customers.
When producing a consumer newsletter, you have to keep in mind that your readers are your customers. As such, you will need to write about things that they will be interested in – if the newsletter is from a sporting goods store, for instance, you can include new sports-related product releases, celebrity athletes, local and international sporting events and consumer reports.
The Organization Newsletter
Organization newsletters function much like company newsletters. In fact, they have many overlapping qualities, since “organizations” are a broad concept that can include companies. Generally, though, this term is used to refer to publications produced by profitless groups, directed towards members, potential members and their sponsors. Content can be much the same as company newsletters, with an additional bent on selling the virtues of an organization.